Happy New Year!

When it comes to clients, customers, prospects, family and friends, The Golden Rule, "do unto others as you'd have done unto you" is outdated.

Consider The Platinum Rule instead, "Do unto others as they would have done unto themselves."

Consider the slight difference.

Happy and Prosperous New Year

Have you earned your ethos today?

Have you earned your ethos today?

Ethos is having good character, morality, and ethics.

In order to influence others, persuade, and sell, you must have ethos.  However, ethos does not exist in your mind.  Just thinking and saying you have it doesn't make it so.  It is in the minds of others and the only way you can earn it is by doing good deeds.

Saying the following won't establish your ethos, and in most cases, is insulting to others:

• Trust me                                   
• You can count on me
• You can believe me
• I wouldn't lie to you
• I've been doing this for 16 years
• I'm not lying
• Honestly
• You can take what I say to the bank
• I'm going to be truthful
• To be honest with you
• To tell you the truth
• I'm a good person    

You must build ethos over time by looking out for the best interest of others.  Your ethos exists only in their minds.

What did you do today to earn your ethos?  

Rod Mattson December 2011

Mattson Communication Training
mattsoncommunication.com