Have you earned your ethos today?
Ethos is having good character, morality, and ethics.
In order to influence others, persuade, and sell, you must have ethos. However, ethos does not exist in your mind. Just thinking and saying you have it doesn't make it so. It is in the minds of others and the only way you can earn it is by doing good deeds.
Saying the following won't establish your ethos, and in most cases, is insulting to others:
- Trust me
- You can count on me
- You can believe me
- I wouldn't lie to you
- I've been doing this for 16 years
- I'm not lying
- You can take what I say to the bank
- I'm going to be truthful
- To be honest with you
- To tell you the truth
- I'm a good person
You must build ethos over time by looking out for the best interest of others. Your ethos exists only in their minds.
What did you do today to earn your ethos?
Rod Mattson December 2011Mattson Communication Training